by Aaryck Enriquez, who is still petting all the dogs.
Small Business Saturday (SBS) is coming up and you should be excited! Here’s what SBS is and here’s how you, the small business owner, can participate.
American Express started SBS in 2010 and the goal was to promote more holiday shopping at small businesses. After one year, even the Senate got involved and passed a resolution to solidify the Saturday after Thanksgiving as Small Business Saturday. Every state across the U.S. now participates in the event since small businesses are the backbone of the American economy. In 2016, Small Business Saturday generated an estimated $15.4 billion.
So, how can you get a piece of that $15.4 billion pie?
To get involved, there are materials you can create on the Shop Small website featuring your business’ name and what you do. If you do accept American Express, you will most likely be featured on the Shop Small Map. For more details, please visit their website. Additionally, there are other marketing materials that we can give you. It is a first come, first serve basis, so act fast! So, shoot us an email, we would love to partner up with you and help your small business grow!