Why a Website is Important for your Business in 2022

At Canopy Creative Marketing, we're committed to providing results-oriented digital marketing expertise designed to increase brand awareness, retain existing clients and attract new ones.

Standing out with a website amongst competitors is crucial in communicating the information you want to convey to your customers. Chances are, there are other providers offering a similar service to you, and a website that is updated and has a clean, professional look helps you stand out amongst competitors. Having your brand on an attractive website increases the chances of customer traffic.

Once people are able to find you online, they'll become interested in your business which heightens the chance for organic leads. Having a concise website allows potential customers to contact you, see examples of services offered, and get updates on your business with no extra work from you! Here are some benefits to having an updated website for your business:

• Branding & Credibility
• Leads & Organic Traffic
• Customer Service & Updates
• Digital Marketing

Through this blog post, we'll break down what those mean and why, in 2022, a website is one of the most valuable marketing tools a business can have.

Branding & Credibility

Branding isn't just a logo! Showcasing your brand is one of the most important things you can do with a website. By clearly establishing who you are, what you represent, and what you stand for, you increase the chances of your clients hiring you or buying your product. Your brand also sets you apart from your competitors. 

By having an engaging and updated website, your organization's credibility increases because they have a good impression of your business. Most website visitors leave web pages in 15 seconds or less. Having an attractive and effective website will help hold visitors attention longer. Showing clients that you're safe and trustworthy attracts opposite leads and payoff.

---

• It takes 5 to 7 impressions for people to remember a brand. Color improves brand recognition by up to 80%
• Providing a brand consistently across all platforms can increase revenue by up to 23%
• 82% of consumers feel more positive about branding after reading customized content
• 57% of internet users say they won't recommend a business with a poorly designed website. 

Website examples that can be found under our website design portfolio tab

Leads and Organic Traffic

In order to be successful in digital marketing, it's important your website has a high volume of organic traffic. Organic traffic is users that land on your website from unpaid sources. Websites with high search engine rankings are more likely to be discovered by prospective customers. We're able to utilize tools to identify relevant keywords to a business and include them in the front and back end of a website to ensure you're found in search engine results. Once someone spends time on your site, they turn into a lead. A lead is someone who may eventually become a client and driving people to an attractive website generates leads.

At Canopy Creative Marketing, not only do we specialize in building a beautiful website for you to get noticed, we're also able to set up Google Ads for your business. Google Ads is a platform in which advertisers bid to display advertisements, service offerings, product listings, or videos to web users. this places your ads in the results on search engines, websites, mobile apps, and videos. This also allows us to track your analytics about who is visiting your site and how they found it through Google.


Sites with the "Ad" listing are businesses working with Canopy Creative Marketing to appear higher up in Google Search results or Google Shopping

Updates & Customer Service

Since your website is on 24/7, it's easy to post updates and announcements to your customers to keep them up to date about everything you're doing. Many businesses get calls from prospects or existing customers asking simple questions -- like location or hours of operation -- that can be easily communicated via an updated website. A website can reduce these calls and increase overall internal productivity. At the same time, it helps customers find useful information and provides an all-around better user experience. Lastly, things like adding a "Contact Us" form helps clients with more specialized need articulate things they want to inquire about. This assures quality customer service when they need it with no extra work from you!

---