You've probably heard it everywhere: TikTok. The video-focused social networking service that hosts a variety of short-form user videos. Genres can vary from pranks, education, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to three minutes.
TikTok will give your business access to an audience other platforms don't have. Video marketing is a priority and this is an easy, low-commitment introduction to using multimedia strategies to further expand your business's brand awareness and exposure. 86% would like to see more videos from brands according to Wyzowl.com
Why Advertise on TikTok?
With TikTok's rapid growth within the last two years, it has proved to not only provide users with hours of new, constantly updating entertainment, it also allows advertisers to capitalize on how much time users are spending scrolling through the app. Factors such as age, gender, location and interests can all be personalized to fit your business's marketing goals. There are three types of ads that can show up on someone's For You Page (FYP) that would be beneficial to use
Displayed inside the native news feed as users scroll through their For You Page
Brand Takeover Ads
Ads that pop up as soon as users open the TikTok app and takeover the screen for a few seconds and then change to an in-feed video ad.
Top View Ads
Top View ads do not cover the screen as soon as users sign in. They occupy the first in-feed post after three seconds.
An account doesn't need to be made to still advertise on TikTok. This helps build brand relevance while avoiding committing to uploading regular content. TikTok includes measurement tools in Ad Manager that makes performance tracking easy -- including the option to add a pixel. TikToks are also widely shared across all social media platforms.
Examples of Successful TikTok Campaigns
Farmer's Dog made in-feed ads and collaborated with creators who helped craft its message of being a convenient choice for dogs to eat and live healthily. They targeted adults 25 and older in the US who were interested in the pets category.
Primal Kitchen leveraged using popular TikTok trends -- such as food hacks, dinner inspiration, and ASMR to launch their popularity within the app.
Retailer Aerie used lower-funnel conversation campaigns and offering a "Shop Now" button that drives consumers to their website. They targeted teens and women in their early twenties and used several custom hashtags in which the retailer can easily access user content to repost.