Lately, we have noticed that many small businesses we speak to have abandoned email marketing in favor of other forms of online marketing, like social media marketing. While Facebook and Instagram may seem like…. sexier marketing mediums, here at Canopy Creative Marketing, we like to stress to our clients the power of email marketing. Here’s why:
We know you have seen stats that boast Facebook has over 1 billion active users, but worldwide email accounts are expected to reach 4.9 billion this year! Here at Canopy Creative Marketing, we like to think of email kind of like the currency of the web; anyone who is online has an active email address. So, when it comes to reaching your customers or potential new customers, there is no channel with wider reach than email.
YOUR MESSAGE IS SEEN
We LOVE social media marketing and it can be an important element of a business’s online marketing strategy, but if you want to ensure your message is being seen, email is the way to go. This is because unlike Facebook, where only about 2% of your Facebook fans see your posts in their News Feed (thanks, EdgeRank), about 90% of email gets delivered to the intended recipient's inbox. That means your message is about 45 times more likely to be seen using email than an organic Facebook post.
What is the ultimate goal of your marketing strategy? It’s to turn a potential customer into a paying customer, right? Well, email is more likely than your social campaign to make that conversion. One of the biggest reasons for this is that email subscribers have explicitly told you they want to hear from you when they signed up for your email list. Think about it, even though Facebook ads can be very effective (more on that later), users probably have not told you they want to see your Facebook ads.
IT’S HOW PEOPLE PREFER TO HEAR FROM YOU
Email is a more professional than a post on your company's social networks. For many people, social networks are a personal way to keep up with friends and family. In fact, only 17% of people say they prefer to receive promotional content via social media as compared to 72% who say they prefer email.
There are many effective ways to market to customers and potential customers. However, if you have limited time and resources, you have to prioritize your efforts! Email marketing is an effective way to attract, engage and connect with you audience, and that is why Canopy Creative Marketing discourages our clients from discounting the power of email marketing.
To start using email marketing to reach your audience, contact Canopy Creative Marketing today!